Family Ignjatovic lives in village of  Recka near city of Negotin. It is long term family business conducted by Mile Ignjatovic who is in charge of production since 1981. From 1994 production expanded to 8 hectares under watermelon. Average yield depending of hybrid and earliness is between 70 and 90 tons/ha, meaning around 700 tons in total. Most of the products are sold in Serbia in the wholesale market. Among hybrids currently used in regular production majority are from the Syngenta Seeds (S&G). Reason is high demand of the market for varieties like Farao and Top-Gun.

Scandinavian countries and supermarkets in gemeral are looking for seedless watermelons with weight of 4,5 - 7 kg with special packaging of waxed cardboard  where 4-5 fruits are placed. It is important to dust off (with special machine) and calibrate the weight to make them uniform. Packageg have to contaign declaration and bar code.

Seedless WM still are not in demand in Serbian market so family grows them just for trial purposes as there is possibility that the market would change towards smaller size seedless. Entering big super market chains into Serbia would probably raise demand for this type of watermelons.

Sales season starts mid June and lasts till end of August. When there is a case of contracted production for a known buyer family strictly serves them first. Ignatovic family has long term experience in grafted young plant production being one of the pioneers in that business.

Since 1987 perfect quality grafted young plants are in offer to third party growers. Larger quantities have to be pre contracted as capacity for the main season is 50 000 plants. Sales of young plants starts from mid April to mid May according to the buyers demand.